
Mental Health Week: How to break the taboo
Approaching mental health systematically: A Mental Health Week is a structured WHP component that breaks the taboo—and builds a bridge to the risk assessment of psychological stress.
Why does a set occasion lower the inhibition threshold?
Talking about stress is difficult as long as it is seen as an individual problem. A themed week shifts this to the collective: suddenly everyone is talking about it, because "it's the week for it." This shared occasion removes the stigma and makes the first step much easier for individuals.
What makes a week effective?
A proven mix is a combination of low-threshold and in-depth elements: short daily impulses that don't overwhelm anyone, an open—ideally anonymous—opportunity to talk with professionals, and a component specifically aimed at managers. Because attitude starts at the top: when supervisors take the topic seriously, teams feel empowered to do so as well.
When is the right time, and what comes next?
Around World Mental Health Day in October, the format has the greatest resonance. It is important not to think of the week as a flash in the pan: it is the visible kick-off, which should be followed by ongoing, quieter offerings—from a mindfulness minute to clear points of contact. This way, an event becomes a cultural change. Such offerings strengthen individuals. Where the stress arises within the company itself, only the risk assessment of psychological stress reveals it—in Germany, it is mandatory for every employer.
How do you put the measure in place?
- 1Schedule a fixed theme week and set a focus topic for each day (e.g. stress, sleep, breaks, boundaries, finding help)
- 2Choose a format for each day: short talk, tip on the intranet, mini exercise or guest contribution
- 3Put together resources: internal contacts, EAP/counselling offers, reliable external points of contact
- 4Set the tone: break the taboo rather than lecture – treat mental health as a normal topic
- 5Open the week visibly: a short announcement from management on why the topic matters
- 6Make the week's programme transparent (an overview of what comes when)
- 7Start with low barriers: on the first day, a light, positive topic (e.g. good breaks)
- 8ONE input every day – short and easy to take in, no overload
- 9Stress that it is voluntary: offers rather than a compulsory programme
- 10Repeat the ways to get help visibly: where do I get confidential support?
- 11Involve managers so that the topic is supported from the top
- 12Collect short anonymous feedback: what was helpful, what was missing?
- 13Roughly assess the use of the offers and resources
- 14Derive something lasting from the one-off action: which topic deserves ongoing attention?
What do you need for it?
- Effort
- half a day
- Cost
- under €100
- Setup
- 240 min
- ✓ Important signal
- ✓ High relevance
- ✓ Prevention
Tax and health insurance: what is possible
Employer health benefits can be tax-free under § 3 no. 34 of the German Income Tax Act (EStG) up to €600 per employee per year — if they are provided in addition to the salary already owed and are either certified (§ 20 SGB V) or implemented within the company's health promotion process. Gym memberships and corporate fitness are not covered. For ZPP-certified courses (e.g. from Upfit), German statutory health insurers can reimburse all or part of the course fee to their insured members — then only the amount exceeding that reimbursement is tax-free. Projects within the company can be funded under § 20b SGB V, with no entitlement. Only your tax adviser can confirm the tax exemption.
How it works in EasyWHP
This Best Practice in EasyWHP: adopt it, adapt it, measure the effect
Once adopted, the measure is ready in EasyWHP — with instructions, an invitation and surveys before and after. You adapt what fits your company and see at the end what it achieved.
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Start this measure now
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Contributes to
Measure the impact with
Action field
Stress & Mental Health →A fitting occasion
- World Mental Health Day
Related Best Practices
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