DKMS Donation Challenge (powered by Move Republic)
An offer from DKMS: Companies launch a free movement challenge together with their employees via Move Republic and raise donations in the fight against blood cancer. Since 1991, DKMS has given hope to blood cancer patients through stem cell donations. The model: You agree on a donation amount with DKMS and coordinate the challenge together with Move Republic. 12 weeks: 4-week warm-up + 4–8 staggered challenges.
What makes this measure stand out?
Completely free – for companies and employees alike. Direct support for blood cancer patients. Strong CSR signal, both internally and externally. Professional challenge guidance from Move Republic.
How do you put the measure in place?
- 1Start the measure in EasyBGM
- 2Contact DKMS and agree on a donation amount: dkms.de → "Companies & Partners"
- 3Contact Move Republic to coordinate the challenge: moverepublic.com/de-de/spenden-partnerschaft-fuer-organisationen
- 4Plan the 4-week warm-up phase and prepare the announcement
- 5Run 4-8 staggered movement challenges (total duration: 12 weeks)
- 6Transfer the donation upon completion and communicate the result internally
- 7Optional: organize a typing/registration campaign at the company in parallel
What do you need for it?
- Effort
- half a day
- Cost
- Free
- Duration
- 12
- Setup
- 120 min
- ✓ Completely free — for companies and employees
- ✓ Direct support for blood cancer patients
- ✓ Strong CSR signal internally and externally
- ✓ Professional challenge support from Move Republic
Tax and health insurance: what is possible
Employer health benefits can be tax-free under § 3 no. 34 of the German Income Tax Act (EStG) up to €600 per employee per year — if they are provided in addition to the salary already owed and are either certified (§ 20 SGB V) or implemented within the company's health promotion process. Gym memberships and corporate fitness are not covered. For ZPP-certified courses (e.g. from Upfit), German statutory health insurers can reimburse all or part of the course fee to their insured members — then only the amount exceeding that reimbursement is tax-free. Projects within the company can be funded under § 20b SGB V, with no entitlement. Only your tax adviser can confirm the tax exemption.
How it works in EasyWHP
This Best Practice in EasyWHP: adopt it, adapt it, measure the effect
Once adopted, the measure is ready in EasyWHP — with instructions, an invitation and surveys before and after. You adapt what fits your company and see at the end what it achieved.
Screenshots with demo data, no real people.
Adopt it for your company
Register for free — and the measure is ready to go in your cockpit: invitation, feedback survey and appointment are already set up. First cycle, first numbers for the boss.
Try EasyWHP for freeRather take a look first? To the live demo →
Contributes to
Measure the impact with
Action field
Physical Activity →A fitting occasion
- International Day of Movement (May 10): Company Movement Day
Related Best Practices
Not sure where to start? Self-check in approx. 7 minutes →